Do You think These Guys Hate Renny Doyle?

Message To Renny Doyle From A Few Professional Detailers! 

Expanding your services to include Motorcycle, Harley-Davidson and Custom Bike Detailing

For those of us that are professional detailing technicians, the slight size of a motorcycle sometimes can fog the actual work and time that is required to detail one of these masterpieces. One of my greatest warnings is this, picture within your mind your pickiest customer and then multiple that by ten! That is how demanding motorcycle customers can be and for good reason, some of these bikes are very expensive!

The average cost of many of these bikes can be much greater than the average car and in many cases can reach well into the six figures for the very exotic. We have a client that we maintain his entire fleet of vehicles that includes several high-end autos, his multi-million dollar corporate jet and his four bikes. Of all the vehicles, he only inspects the bikes! This customer obviously has millions invested into his jet and cars yet his bikes are where his passion is found. Take that one illustration very serious, custom bike customers will be your best critic or your worst depending on the quality you offer.

Motorcycles come in a wide range of makes, models and sizes from varied countries. Some are custom ordered from the factories while others are hand built for a specific customer. No matter their brand or cost, your average bike customer will simply demand pure quality.

Types of Bikes

Factory Harley-Davidson Domestic Bikes:

Of the bikes we do within our operations, this is by far the most common name brand and type. With that said, this picture represents just one of several models within the Harley lineup. The sizes and complexity are very diversified but the Harley owner is a proud owner and very dedicated to the correct maintenance of their bikes.

Custom Built Bikes

These bikes are for the very serious owner. The average price for these bikes can range from $50,000 to as high as $250,000.00! You better know what you are doing with these bikes!

High-End Import Bikes

Another very specialized bike with a very serious group of owners! These bikes can cost more than I recently paid for a new Suburban!

High-End Duel Sport Bikes

While many of these bikes see the road, many also see the dirt roads and can be a challenge to detail! While a hearty bike, their owners will still expect perfection when they have their bike detailed.

Touring Bikes

Years ago, Honda was about the only manufacturer of these big bikes. Currently many manufactures build and offer touring bikes and some of the high-end importers are now offering some serious bikes that have a very loyal following.

Sports Bikes

Outside of bike dealerships we perform very little of these due in part that many are owned by young riders that do the detail themselves.

Collector Bikes

Not all that common but when you do get one to detail you need to be careful!

Dirt Bikes

We do a great number of used dirt bikes for bike shops that have these bikes within their showrooms. The required skills of dirt bike detailing are different from street bikes due in part to the amount of plastic you are dealing with.

THE CHALLENGES OF DETAILING MOTORCYLES AND CUSTOM BIKES

Bikes have one difficult challenge that many detail technicians overlook, bikes have a wide range of surfaces to deal with.

• Painted surfaces- Factory and custom paint schemes.
• Chrome - A bike is covered in chrome and knowing how to get it to shine correctly is a true task.
• Highly Polished Aluminum - While aluminum polishing seems basic to truly master bike detailing you better know the art and workings of aluminum polishing.
• Machined Aluminum - Machined finishes will require a specialized polishing method that differs greatly from finishes that are shine finished.
• Stainless Steel - Rub out stainless too much and you may destroy the stainless steel finish.
• Braded Metal Lines - Very time consuming
• Leather - Bikes have leather and that leather is fully exposed to the elements and you need to be confident within your leather skills and knowledge.
• Plastic - Treating any plastic on a bike with the wrong type of dressing could cause issues and cost you a customer!
• Rubber - Now, when you dress a bike you have very key things you do want to do and several you do not want to do and much like plastic dressing you better know the correct products to use.

POSSIBLE SERVICES TO OFFER FOR MOTORCYCLE CUSTOMERS

The service we offer our bike clients are simply easy to sell.

• Motorcycle Deluxe Wash - This is our entry-level bike service. Includes a full wash, a hand drying, basic metal cleaning and dress plastic and rubber. This service for a bike is more costly than our same service for a car! It takes longer and requires more experience.
• Motorcycle Express Detail- This is what we call our basic detail where we do the same services as the above deluxe wash with paint protection added. We also treat the leather/vinyl areas.
• Motorcycle Detail - Again all the same services as the two above services but with paint polishing and also basic metal polishing. This level of service also includes advance wheel cleaning and advance degreasing of all surfaces.
• Specialty Motorcycle Detail Services - When a client desires each and every surface to be detailed to the highest level, this is the service! We polish all surfaces and every inch of the bike is detailed. This is a very serious task and with that is not a cheap process.

PRODUCT SELECTION

Product selection is much more important with motorcycles than one would think. While everyday detail product will work, your results may also be everyday. While your paint products may remain the same with custom bikes, specialty areas such as chrome, polished aluminum, machined metals and stainless steel surfaces will require the best of the best in products. In recent years we have compared common products on the outlined areas of motorcycles vs. the more specialized products and the differences if very apparent. Remember, motorcycle detailing is normally a step above auto detailing in the minds of the average bike customer and what is acceptable within your auto detailing services may not be acceptable with your motorcycle customers so make your product selections wisely.

Watch for our next motorcycle-detailing article that will cover the pricing of services and provide more in-depth knowledge into the marketing of your motorcycle detailing services.

Attention To Details is a leader within detailing services. Our organization also provides custom tailored training for those looking to gain vast experience within the detailing profession. For more information on our services, training or nationwide business opportunities visit our web site or contact our office.

Auto Detailing Continued Education Event

Auto Detailing Menu: THE IN & OUT BURGER WAY OF THINKING

In & Out Burger has a business model that rocks and like any restaurant, the menu is at the center of that success!

Detailing is much the same, the menu we build will dictate our level of success. In & Out Burger has a simple menu, Burger, Cheese Burger, Double Double, one size on the French Fries...Soda and of course milk shakes...that is it! Less choices are better and that fact has been proven in many industries. Detailing is no different...a simple menu is better!

If you try and offer a huge, wide range menu, you will sell less and therefore
make less...keep it simple!  KISS should be your guid to menu design!

Do you desire a copy of our A Detailing Menu From The Customers Prospective Ebook?

 Only $7.99!

 

Here is a simply yet effctive way to design and think out your own auto detailing menu design!

Continued Education Within Detailing - Las Vegas Detailing Industry Training

Each and every time we all come together, it’s a great event, but this year, in 2009, I think this years event has more importance then any other event I have arranged during my 20 plus years in business...Why?

Each of us have been effected by the global economic situation and us, as a group getting together can offer each of us a time to visit, mingle and learn from one another. I can throw out all kinds of over used phrases, two heads are better then one, there is power in numbers but within the times we are living...business professionals gathering to share, learn and support one another has never been more important.

With that said, I did not want the same old ideas hashed out. We need to talk about the basics that are working, but we also need to discuss what items are available to us that can make our efforts within our business easier and our profits higher, all while supporting the lifestyle we desire.

Diane and I both are very excited to see you all November 7 & 8 in Las Vegas!

I am in Vegas the entire week during SEMA attending classes and meetings, so if you are getting into town early, make sure to let me know your availability to meet!

Don’t Just Survive...THRIVE!

Friday November 6, 2009
10:00 a.m.
Wet Sanding Demo


A year ago, I set out to find the best way to remove paint imperfections with minimal clear coat compromise! Six months ago, I was pleased to be removing a small percentage of clear coat and having better results then ever before...how can you beat better results while leaving your clients paint in better condition? Now...we are pleased to be removing far greater imperfections then just eight weeks ago and removing smaller and smaller amounts of clear coat! We have found a great combination of wet sanding supplies that are allowing us to gain outrageous results all while having minimal impact on the clear coat finish!
Presented by:
Renny & Diane Doyle

Saturday November 7, 2009 - 8:30 am  - 5pm
Introduction  
We have a great group once again this year...let’s share who we are!
Presented by: Diane Doyle

Affordable Paint Chip Repair Systems and Methods
Last year we all watched a very expensive system in action...now let’s get a little more real and cost effective! We have found some very affordable systems that work very, very well! When I say affordable...how about under $60.00!!
Presented by: Renny Doyle

Wheel Repair Demo
We all need add-on services that we can profit from and wheel repair has never been more affordable to get into then now! Lot’s of used equipment on the market!
Presented by: James Suarse

Lunch Break & Open Discussion

Wet & Dry Sanding: The Facts Most Ignore About Paint Correction  & Paint Perfection
Wet sanding is nothing new but proper wet sanding followed by the correct paint correction steps are something most fail to pay much attention to...learn the facts! Renny will cover some unknown or little talked about facts when it comes to paint imperfection correction.
Presented by: Renny Doyle

Dealing with the H1N1 Virus and Other Viruses and Germs
How to better protect yourself!
No doubt that the news is covered with this Swine Flu topic. So how can we protect ourselves and staff and how do we treat the vehicles we are servicing?
Presented by: Jerry  & Pam Young

Proper Use of Ozone & Chemicals Within Odor Control
It’s a great time to be a detailer and this past couple months we have found some great detailing toys!
Presented by: Rick Kallmes

Open Discussion Within The Group
Do you have a burning technical question? Do you desire to go over something that was covered earlier in the day...this is the time to do it! Here are some topics people have
More Wet Sanding
Stain Removal Off Sport Seating (The junk cloth seats in cars these days)
Better results, less steps within paint perfection

Sunday November 8, 2009 - 8:30 am  - 2:30 pm (Before Lunch)
Introduction of the Speakers  - Renny Doyle

Appreciation Marketing
What's the most important asset in your business?  Bobby will talk about the most important asset in your business.  He'll explain how to maximize your most important asset in order to increase the value of your business.  Bobby will also present a useful tool, called SendOutCards, which you can use to give your customers the love that they deserve.
Presented by: Bobby Lipton

Profit From Proper Odor Treatment - How to understand the real issues and make more profits from your knowledge.
Odor removal is a very technical issue that has many more aspects to it then most understand. At times, chemicals can do the trick but knowing what to use and how to use it is not so simple. Ozone is at the center of a detailer’s war on odor and knowing the facts is a sure fire way to more success within odor control and the profits from such services.  
Presented by: Rick Kallmes

Marketing Outside of The Box: What Is Working Within Today’s “New Normal”
Mixing it up within your marketing and not just waiting for customers to call or come into your business is key and few have taken marketing as far as they can or have been as successful at the local level as Jim has within his business. Jim will cover the direct mail and appreciation based marketing that is working for his business!
Presented by: Jim Goguen

Lunch Break & Open Discussion


New Tools, Equipment and Products To Help You Within Your Business!
We have some great new tools and products to share with you this fall!
Presented by: Renny Doyle


Business - Real World Challenges and What It Takes To Realize Success
Succeeding at work is hard enough, succeeding within business is even harder! Today, the world is a tough place to be for the entrepreneur but when you work your business the “right way”. Building a brand takes time and working your plan systematically is very important. Steve has added not only additional services to his business, they have also purchased the competition as a way to gain market-share! Steve will share with you the varied steps of building a businesses and what it takes to pay the bills in today’s business world!
Presented by: Steve Hampton
 

Micro Marketing - One Hour A Day
Marketing your business does not need to be a long, drawn out task nor does it need to be expensive. With difficult financial times comes hardship or opportunity...you can choose which you desire to lay claim to.
Social Marketing - What Twitter, Facebook and the others can do for you!
Using Video Within Your Business
Yelp, Angie’s List and Merchant Circle and like minded sites.  
You can talk about how hard times are or you can do something about it! We have set out this past year to be educated within the social media and video marketing  segments of marketing. When combined with traditional and new marketing ideas and systems, many are having noticeable success within their businesses and businesses are growing...not suffering.
Presented by: Renny Doyle - Attention To Details/Detailing Success & Sniper Marketing

Round table Open Topic
Here is where the entire group can share and offer question and or input!

About The Speakers

Bobby Lipton earned his MBA from Thunderbird School of Global Management.  He worked abroad for 5 years and has been involved in a number of entrepreneurial start-ups in diverse industries, including packaging, innovation and greeting cards. Bobby is a Marketer.  One of his most interesting positions was working in International Brand Management for The Dial Corporation marketing Dial Soap, Renuzit Air Fresheners and Purex Laundry Detergent. For the past four years Bobby has focused his career on Appreciation marketing.  Appreciation marketing is the art and science of developing lasting relationships that will generate business for a lifetime.
Contact Information:
(619) 808-1404
 bob@boblipton.com


Rick Kallmes was born and raised in Detroit. Rick was formally trained in advertising, marketing and commercial illustration. After serving with the 1st Air Cavalry Division in Viet Nam, Rick began working with some of the largest and most respected advertising agencies in the country. During the early 80’s, Rick decided to start his own automotive after-market business. His automotive re-styling and custom work drew the attention of such clients as Reggie Jackson, Merle Haggard and other celebrities. It also drew the attention of the Special Projects Division of General Motors World Headquarters, Suzuki International and others.

Rick’s direction would change once again when his younger sister and brother-in-law introduced him to an exciting new sanitizing and disinfecting technology used by their company, GP Air Restoration. The company used high concentrations of ultraviolet generated ozone to treat homes with “sick building syndrome”. After learning the science of ultraviolet ozone generation, Rick decided to join GP Air Restoration in their efforts to expand the use of this technology into the automotive industry. With the encouragement of his sister and brother-in-law, Rick founded DynaBreeze Sanitizing and Disinfecting Systems. The company supplies car dealerships, auto service centers, car rental agencies and marinas with the finest ultraviolet sanitizing appliances available. The systems are designed to destroy harmful microorganisms such as bacteria, viruses, molds and especially odors.

Contact Information
586-246-5422
info@dynabreeze.com
www.dynabreeze.com



Gerald  (Jerry) & Pam Young
For Jerry indoor air quality issues came to light when he moved to WA and started a roofing company in the early 90’s.  There were many times when during the process of tearing off a roof and having to replace the sheeting that mold was found. Often times this mold was having an effect on the families who lived there and thus it was noted that this fact within itself could be a business opportunity. That is how Jerry started within this industry as he witnesses something that few could address and even fewer knew anything about and he could assist people at living healthier lives and at the same time, provide a valuable service that in great part was an unknown by many.

Due to these issues and his experience as a general contractor, he was compelled to find a solution, which led him to a new opportunity with a company called SCO Technologies Medallion Healthy Homes out of Bothell, WA.  So, in 2001, Jerry and his wife Pam became the first home service company in the United States to use high concentrations of clean, ultra violet light produced ozone to combat odors and microbial contamination.  Not only did Jerry start his own company, GP Air Restoration of Medallion Healthy Homes in February of that year, but he helped others to start Medallion Healthy Homes service companies and trained them in the US and Canada.   

Jerry was instrumental in adding credibility to Medallion Healthy Homes’ service companies with his foresight that more would be required of companies that specialize in air quality management, so he became a certified mold inspector and urged others to do the same, adding to their level of professionalism and profits.
 
Air Testing & Design, Inc. the manufacturer of the UV ozone equipment, was aware of Jerry’s background as a former tool and die sinker, as well as his knowledge as a general contractor and roofer, and would often consult with Jerry who participated in the research and development of a number of equipment models. Now in a partnership with his brother-in-law Rick Kallmes of Dynabreeze, several models have been created especially for the automotive industry. It is their quest to provide car dealerships and auto service companies with the strategy and best sanitizing equipment available, in order for those companies to provide a way to protect consumers from harmful interior contaminants (viruses, bacteria, molds, odors, etc.) that build up inside vehicles. Jerry’s expertise has allowed him to remain as the manufacturer representative for Air Testing & Design, Inc.

CMI (Certified Microbial Investigator) Certifications by: The American Indoor Air Quality Council (AmIAQ), Environmental Solutions Association (ESA) and the International Training Association (ITA). Associate Member of the following: Indoor Air Quality Association (IAQA), Environmental Solutions Association (ESA), and the International Ozone Association (IOA) and studied under the Indoor Environmental Standards Organization (IESO), an entity that set the standards for indoor air sampling procedures.

Contact Information:  
425-385-8727      Toll free:  866-888-4611      Fax:  425-385-8737    
 gerald.young@comcast.net     www.gpairrestoration.com       

James and Diana - Mobile Command Detailing
Both accomplished technicians, this team has built a solid reputation in the Las Vegas detailing market at a time when many within the local market have failed, this team is growing and expanding. We are excited to have both James and Diana


Contact Info:
Phone: (702) 588-8588
www.mobilecommand


Jim Goguen is a a twenty year veteran of the automotive aftermarket industry and the founder of Jim’s Auto Installation & Detail Center in Ipswich, MA.
 
Jim has built his business brick by brick by using solid marketing and by testing the waters within his marketing efforts. Jim’s self design marketing ideas are incredible and cost effective!

In addition to marketing his business to success, Jim also understands that great customer service and perceived value are important elements within his business building efforts.  Time and time again, Jim’s presentation brings up some great ideas and fantastic resources!

Contact Info:
P O Box 805, Ipswich MA 01938
jim@jimsauto.net
www.jimsauto.net
 978 356 7372

Steve Hampton is a business professional that comes from outside of the detailing industry but has faced the realities of building, branding and growing a detailing business.  

Hampton's, LLC was the dream of Sean Hampton. Two years ago Sean went to his father Steve for some guidance and help. The rest is, as they say History.

Steve Hampton has been instrumental in developing such national company organizations such as Schwans Sales, Tony's Pizza Service, Chico's Taco's and has worked as an independent consultant for Shell Oil. Steve is currently the Western Regional Sales Manger for Coinstar E-Payment Services (Coinstar/ Redbox). "All that I have learned, I have used to help Sean and Hampton's Mobile, LLC become Utah's leading and largest Mobile Detailing Service"

Contact Info:
Office# 801.622.WASH (9274)
www.hamptonsmobile.net


Renny and Diane Doyle are the founders of Attention To Details and after 12 years of running a highly visible company, decided to go after building a business built around lifestyle vs. chasing the big money...aka..they were burned out on working countless hours and knew there had to be a better way. So starting some eight years ago, the couple started to build up a very specialized client list, going after the very affluent and wealthy.

In 2003, the Doyle’s were offering detail clinics yet the large group setting was so impersonal, so in 2004, Detailing Success launched a private based training offer and the Doyle’s have never looked back as the training, coaching and mentoring they offer has attracted students from all corners of the globe.
 
Over the years, Diane and Renny have owned and operated several business aside and separate from their detailing business and have learned the art of not only building a business, but building a business with a exit strategy. Diane and Renny recently launched a new business coaching and mentoring an array of business including businesses within the medical field, the self storage facilities industry and chiropractors nationwide.

Contact Info:
admin@detailingsuccess.com
(208) 342-3799 (800) 871-4781
www.detailingsuccess.com


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It's Friday...Living The Good Life...As A High End Detailer

This detailer will be sharing some great cigars this weekend with some great friends...have a great weekend all!

So how fast is this guy going when he passes this car?

What do you think...

See more funny videos and TBT Videos at Today's Big Thing.

Billy Lane Gets Six Years in Prison for Vehicular Manslaughter

Billy Lane is a custom motorcycle builder who got famous on reality TV shows like Biker Build off on the Discovery Channel in the early 2000’s. He then went on to make regular appearances on the motorcycle event circuit at events such as, Sturgis, Daytona, etc.

Billy Lane got rich and famous as a biker off of bikers. Then Billy Lane did something really stupid; he got shit faced drunk. Then, while his blood alcohol level was twice the legal limit he decided to jump into a free SUV given to him to drive as a promotional item by Dodge, along with a lady who rode in the passenger seat, and proceeded to drive.

While driving intoxicated, he decided to cross a double yellow line and hit a biker named Gerry Morelock head on killing Gerry Morelock. Although Gerry Morelock himself had been drinking, he was in no way responsible for the accident or his death. His only mistake that day was being in the wrong place at the wrong time.

As a biker, I empathize with Gerry Morelock, because it could have been me; it could have been any biker on the road that day. When you have an asshole like Billy Lane crossing a double yellow and plowing into you head on it really does not matter who you are, you are dead. Gerry Morelock is dead. He is dead because Billy Lane decided to get drunk and drive.

I have heard commenter’s on my Biker Law Blog make the argument that we should not talk shit about Billy Lane because we have all drank alcohol and driven, so who are we to throw stones? I say "BS". How many of us have got drunk then crossed a double yellow line and smashed into a fellow biker head on, killing him?

Billy Lane and Dodge reached settlements of civil cases brought by the family of Gerry Morelock well before Billy Lane’s criminal case was resolved.

So Billy Lane was sentenced to 6 years in the pokie, (prison) by a Vera, Florida Court. He was also placed on three years of probation following his incarceration, and the loss of his driver’s license for life. For basically murdering a man, he got off real light.

May Gerry Morelock rest in peace.

By California Motorcycle Accident Lawyer and Biker Attorney Norman Gregory Fernandez, Esq., © 2009

  Read the entire story here

We may detail bikes but we ride too and this is a sad...sad story of two people both doing the wrong thing that cost them everything! One paid with his life...the other took a life.

Government Lists Top 10 Cars Purchased Under Clunkers Program

Wonder how many of these cars simply needed a little Detailing Success Magic to make them once again desirable??? We will never know and I am sure there were some really nice cars that were junked! One mans trash...anothers treasure.

Buell Motor Company Folds

EAST TROY, Wis. (Oct. 15, 2009) - Buell Motorcycle Company officials thanked the company's customers, employees and dealers for an unforgettable ride, following today's announcement by Harley-Davidson, Inc. that it will discontinue the Buell® product line as part of Harley-Davidson's go-forward business strategy. The new long-term strategy aims to drive Company growth through a focus of efforts and resources on the Harley-Davidson® brand.

"I want to personally thank all our past and present Buell employees, dealers and suppliers for their efforts. I also want to thank Buell motorcycle owners for their support and passion for the brand," said Buell Motorcycle Company President Jon Flickinger.

Flickinger said a limited number of new Buell motorcycles remain available for sale through authorized dealerships and production will wind down by October 30. He also stressed that Harley-Davidson will provide replacement parts and service through dealerships and that warranty coverage will continue as normal for Buell motorcycles.

"I will always be proud of what we have accomplished. It is a testimony to what a small group of passionate and inspired people can do, and with brilliant innovations, we've produced some of the best-handling bikes of all time," said Buell Chairman and Chief Technical Officer Erik Buell. "I personally look forward to exploring how I can continue to work with Harley-Davidson to bring advanced product technology to riders.

"I have also had the great fortune to meet and get to know many Buell riders over the years, and they are an amazing and interesting group of free thinkers," Buell said. "May you ride with pride into the future. And may your roads ahead be as adventuresome and rewarding as mine have been for the last 26 years."

A wholly owned subsidiary of Harley-Davidson, Inc. since 1998, Buell Motorcycle Company was founded in 1983 by Erik Buell and produced more than 135,000 motorcycles. Over the past 26 years, Buell motorcycles won numerous design accolades and awards, and countless races and championships around the world, including the AMA Pro Daytona SportBike championship in 2009.

Read the entire story Here/ News Provided by