Continued Education Within Detailing - Las Vegas Detailing Industry Training

Each and every time we all come together, it’s a great event, but this year, in 2009, I think this years event has more importance then any other event I have arranged during my 20 plus years in business...Why?

Each of us have been effected by the global economic situation and us, as a group getting together can offer each of us a time to visit, mingle and learn from one another. I can throw out all kinds of over used phrases, two heads are better then one, there is power in numbers but within the times we are living...business professionals gathering to share, learn and support one another has never been more important.

With that said, I did not want the same old ideas hashed out. We need to talk about the basics that are working, but we also need to discuss what items are available to us that can make our efforts within our business easier and our profits higher, all while supporting the lifestyle we desire.

Diane and I both are very excited to see you all November 7 & 8 in Las Vegas!

I am in Vegas the entire week during SEMA attending classes and meetings, so if you are getting into town early, make sure to let me know your availability to meet!

Don’t Just Survive...THRIVE!

Friday November 6, 2009
10:00 a.m.
Wet Sanding Demo


A year ago, I set out to find the best way to remove paint imperfections with minimal clear coat compromise! Six months ago, I was pleased to be removing a small percentage of clear coat and having better results then ever before...how can you beat better results while leaving your clients paint in better condition? Now...we are pleased to be removing far greater imperfections then just eight weeks ago and removing smaller and smaller amounts of clear coat! We have found a great combination of wet sanding supplies that are allowing us to gain outrageous results all while having minimal impact on the clear coat finish!
Presented by:
Renny & Diane Doyle

Saturday November 7, 2009 - 8:30 am  - 5pm
Introduction  
We have a great group once again this year...let’s share who we are!
Presented by: Diane Doyle

Affordable Paint Chip Repair Systems and Methods
Last year we all watched a very expensive system in action...now let’s get a little more real and cost effective! We have found some very affordable systems that work very, very well! When I say affordable...how about under $60.00!!
Presented by: Renny Doyle

Wheel Repair Demo
We all need add-on services that we can profit from and wheel repair has never been more affordable to get into then now! Lot’s of used equipment on the market!
Presented by: James Suarse

Lunch Break & Open Discussion

Wet & Dry Sanding: The Facts Most Ignore About Paint Correction  & Paint Perfection
Wet sanding is nothing new but proper wet sanding followed by the correct paint correction steps are something most fail to pay much attention to...learn the facts! Renny will cover some unknown or little talked about facts when it comes to paint imperfection correction.
Presented by: Renny Doyle

Dealing with the H1N1 Virus and Other Viruses and Germs
How to better protect yourself!
No doubt that the news is covered with this Swine Flu topic. So how can we protect ourselves and staff and how do we treat the vehicles we are servicing?
Presented by: Jerry  & Pam Young

Proper Use of Ozone & Chemicals Within Odor Control
It’s a great time to be a detailer and this past couple months we have found some great detailing toys!
Presented by: Rick Kallmes

Open Discussion Within The Group
Do you have a burning technical question? Do you desire to go over something that was covered earlier in the day...this is the time to do it! Here are some topics people have
More Wet Sanding
Stain Removal Off Sport Seating (The junk cloth seats in cars these days)
Better results, less steps within paint perfection

Sunday November 8, 2009 - 8:30 am  - 2:30 pm (Before Lunch)
Introduction of the Speakers  - Renny Doyle

Appreciation Marketing
What's the most important asset in your business?  Bobby will talk about the most important asset in your business.  He'll explain how to maximize your most important asset in order to increase the value of your business.  Bobby will also present a useful tool, called SendOutCards, which you can use to give your customers the love that they deserve.
Presented by: Bobby Lipton

Profit From Proper Odor Treatment - How to understand the real issues and make more profits from your knowledge.
Odor removal is a very technical issue that has many more aspects to it then most understand. At times, chemicals can do the trick but knowing what to use and how to use it is not so simple. Ozone is at the center of a detailer’s war on odor and knowing the facts is a sure fire way to more success within odor control and the profits from such services.  
Presented by: Rick Kallmes

Marketing Outside of The Box: What Is Working Within Today’s “New Normal”
Mixing it up within your marketing and not just waiting for customers to call or come into your business is key and few have taken marketing as far as they can or have been as successful at the local level as Jim has within his business. Jim will cover the direct mail and appreciation based marketing that is working for his business!
Presented by: Jim Goguen

Lunch Break & Open Discussion


New Tools, Equipment and Products To Help You Within Your Business!
We have some great new tools and products to share with you this fall!
Presented by: Renny Doyle


Business - Real World Challenges and What It Takes To Realize Success
Succeeding at work is hard enough, succeeding within business is even harder! Today, the world is a tough place to be for the entrepreneur but when you work your business the “right way”. Building a brand takes time and working your plan systematically is very important. Steve has added not only additional services to his business, they have also purchased the competition as a way to gain market-share! Steve will share with you the varied steps of building a businesses and what it takes to pay the bills in today’s business world!
Presented by: Steve Hampton
 

Micro Marketing - One Hour A Day
Marketing your business does not need to be a long, drawn out task nor does it need to be expensive. With difficult financial times comes hardship or opportunity...you can choose which you desire to lay claim to.
Social Marketing - What Twitter, Facebook and the others can do for you!
Using Video Within Your Business
Yelp, Angie’s List and Merchant Circle and like minded sites.  
You can talk about how hard times are or you can do something about it! We have set out this past year to be educated within the social media and video marketing  segments of marketing. When combined with traditional and new marketing ideas and systems, many are having noticeable success within their businesses and businesses are growing...not suffering.
Presented by: Renny Doyle - Attention To Details/Detailing Success & Sniper Marketing

Round table Open Topic
Here is where the entire group can share and offer question and or input!

About The Speakers

Bobby Lipton earned his MBA from Thunderbird School of Global Management.  He worked abroad for 5 years and has been involved in a number of entrepreneurial start-ups in diverse industries, including packaging, innovation and greeting cards. Bobby is a Marketer.  One of his most interesting positions was working in International Brand Management for The Dial Corporation marketing Dial Soap, Renuzit Air Fresheners and Purex Laundry Detergent. For the past four years Bobby has focused his career on Appreciation marketing.  Appreciation marketing is the art and science of developing lasting relationships that will generate business for a lifetime.
Contact Information:
(619) 808-1404
 bob@boblipton.com


Rick Kallmes was born and raised in Detroit. Rick was formally trained in advertising, marketing and commercial illustration. After serving with the 1st Air Cavalry Division in Viet Nam, Rick began working with some of the largest and most respected advertising agencies in the country. During the early 80’s, Rick decided to start his own automotive after-market business. His automotive re-styling and custom work drew the attention of such clients as Reggie Jackson, Merle Haggard and other celebrities. It also drew the attention of the Special Projects Division of General Motors World Headquarters, Suzuki International and others.

Rick’s direction would change once again when his younger sister and brother-in-law introduced him to an exciting new sanitizing and disinfecting technology used by their company, GP Air Restoration. The company used high concentrations of ultraviolet generated ozone to treat homes with “sick building syndrome”. After learning the science of ultraviolet ozone generation, Rick decided to join GP Air Restoration in their efforts to expand the use of this technology into the automotive industry. With the encouragement of his sister and brother-in-law, Rick founded DynaBreeze Sanitizing and Disinfecting Systems. The company supplies car dealerships, auto service centers, car rental agencies and marinas with the finest ultraviolet sanitizing appliances available. The systems are designed to destroy harmful microorganisms such as bacteria, viruses, molds and especially odors.

Contact Information
586-246-5422
info@dynabreeze.com
www.dynabreeze.com



Gerald  (Jerry) & Pam Young
For Jerry indoor air quality issues came to light when he moved to WA and started a roofing company in the early 90’s.  There were many times when during the process of tearing off a roof and having to replace the sheeting that mold was found. Often times this mold was having an effect on the families who lived there and thus it was noted that this fact within itself could be a business opportunity. That is how Jerry started within this industry as he witnesses something that few could address and even fewer knew anything about and he could assist people at living healthier lives and at the same time, provide a valuable service that in great part was an unknown by many.

Due to these issues and his experience as a general contractor, he was compelled to find a solution, which led him to a new opportunity with a company called SCO Technologies Medallion Healthy Homes out of Bothell, WA.  So, in 2001, Jerry and his wife Pam became the first home service company in the United States to use high concentrations of clean, ultra violet light produced ozone to combat odors and microbial contamination.  Not only did Jerry start his own company, GP Air Restoration of Medallion Healthy Homes in February of that year, but he helped others to start Medallion Healthy Homes service companies and trained them in the US and Canada.   

Jerry was instrumental in adding credibility to Medallion Healthy Homes’ service companies with his foresight that more would be required of companies that specialize in air quality management, so he became a certified mold inspector and urged others to do the same, adding to their level of professionalism and profits.
 
Air Testing & Design, Inc. the manufacturer of the UV ozone equipment, was aware of Jerry’s background as a former tool and die sinker, as well as his knowledge as a general contractor and roofer, and would often consult with Jerry who participated in the research and development of a number of equipment models. Now in a partnership with his brother-in-law Rick Kallmes of Dynabreeze, several models have been created especially for the automotive industry. It is their quest to provide car dealerships and auto service companies with the strategy and best sanitizing equipment available, in order for those companies to provide a way to protect consumers from harmful interior contaminants (viruses, bacteria, molds, odors, etc.) that build up inside vehicles. Jerry’s expertise has allowed him to remain as the manufacturer representative for Air Testing & Design, Inc.

CMI (Certified Microbial Investigator) Certifications by: The American Indoor Air Quality Council (AmIAQ), Environmental Solutions Association (ESA) and the International Training Association (ITA). Associate Member of the following: Indoor Air Quality Association (IAQA), Environmental Solutions Association (ESA), and the International Ozone Association (IOA) and studied under the Indoor Environmental Standards Organization (IESO), an entity that set the standards for indoor air sampling procedures.

Contact Information:  
425-385-8727      Toll free:  866-888-4611      Fax:  425-385-8737    
 gerald.young@comcast.net     www.gpairrestoration.com       

James and Diana - Mobile Command Detailing
Both accomplished technicians, this team has built a solid reputation in the Las Vegas detailing market at a time when many within the local market have failed, this team is growing and expanding. We are excited to have both James and Diana


Contact Info:
Phone: (702) 588-8588
www.mobilecommand


Jim Goguen is a a twenty year veteran of the automotive aftermarket industry and the founder of Jim’s Auto Installation & Detail Center in Ipswich, MA.
 
Jim has built his business brick by brick by using solid marketing and by testing the waters within his marketing efforts. Jim’s self design marketing ideas are incredible and cost effective!

In addition to marketing his business to success, Jim also understands that great customer service and perceived value are important elements within his business building efforts.  Time and time again, Jim’s presentation brings up some great ideas and fantastic resources!

Contact Info:
P O Box 805, Ipswich MA 01938
jim@jimsauto.net
www.jimsauto.net
 978 356 7372

Steve Hampton is a business professional that comes from outside of the detailing industry but has faced the realities of building, branding and growing a detailing business.  

Hampton's, LLC was the dream of Sean Hampton. Two years ago Sean went to his father Steve for some guidance and help. The rest is, as they say History.

Steve Hampton has been instrumental in developing such national company organizations such as Schwans Sales, Tony's Pizza Service, Chico's Taco's and has worked as an independent consultant for Shell Oil. Steve is currently the Western Regional Sales Manger for Coinstar E-Payment Services (Coinstar/ Redbox). "All that I have learned, I have used to help Sean and Hampton's Mobile, LLC become Utah's leading and largest Mobile Detailing Service"

Contact Info:
Office# 801.622.WASH (9274)
www.hamptonsmobile.net


Renny and Diane Doyle are the founders of Attention To Details and after 12 years of running a highly visible company, decided to go after building a business built around lifestyle vs. chasing the big money...aka..they were burned out on working countless hours and knew there had to be a better way. So starting some eight years ago, the couple started to build up a very specialized client list, going after the very affluent and wealthy.

In 2003, the Doyle’s were offering detail clinics yet the large group setting was so impersonal, so in 2004, Detailing Success launched a private based training offer and the Doyle’s have never looked back as the training, coaching and mentoring they offer has attracted students from all corners of the globe.
 
Over the years, Diane and Renny have owned and operated several business aside and separate from their detailing business and have learned the art of not only building a business, but building a business with a exit strategy. Diane and Renny recently launched a new business coaching and mentoring an array of business including businesses within the medical field, the self storage facilities industry and chiropractors nationwide.

Contact Info:
admin@detailingsuccess.com
(208) 342-3799 (800) 871-4781
www.detailingsuccess.com


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